Mahmoud
Ewidah
CX Leader
Life Coach
Psy.D. in Psychology
Trusted Advisor to Global Brands
A Visionary Voice in Customer Experience & Human-Centered Service
For over 16 years, Mahmoud Ewidah has been a driving force behind some of the world’s most beloved brands, helping them build cultures rooted in trust, loyalty, and a deep sense of purpose. With a unique blend of strategic insight, emotional intelligence, and real-world business expertise, Mahmoud empowers organizations to move beyond transactions and create meaningful, lasting connections with their customers.
From luxury giants like Gucci and Maserati to e-commerce innovators and global service centers, Mahmoud has helped brands elevate their service from routine to remarkable, transforming how they listen, respond, and lead in today’s experience-driven economy
A Strategic and Human-Centered Expert in Customer Experience
As the author of For the Love of Customers, Mahmoud brings both thought leadership and practical tools to the evolving world of customer and employee experience. His career spans over a decade and a half of excellence in operations, service design, and customer loyalty across industries like luxury retail, tech, and automotive. He has led large-scale service transformations, coached leadership teams, and designed programs that spark engagement, loyalty, and advocacy.
A trained life coach and doctor in family counseling, Mahmoud’s approach is deeply human. He sees the customer not just as a buyer, but as a person. This unique perspective allows him to bridge psychology with performance, aligning the emotional needs of people with the strategic goals of organizations.
A Note from Mahmoud
Customer experience is no longer a department. It is the heartbeat of every brand. Today, your customer doesn’t just compare you to your competitors. They compare you to every great experience they’ve ever had, whether it was ordering a car, booking a trip, or walking into a coffee shop. And that is the challenge I love most: helping organizations become the best part of someone’s day.
When I began this journey, I knew one thing for sure: the brands that win the future will be the ones that truly love their customers. Not just serve them. Not just please them. But lead with love, through loyalty, through trust, and through purpose.
Across hundreds of projects and teams, I’ve seen what works and, more importantly, what lasts. And while the tools and technology may change, one thing remains the same: when you put people first, performance follows.
